Century of the Self

This BBC-series (4eps) dives into the workings of the human mind, and how this has been used against us.


  • Century of the Self 1

    Do you know how they played with our minds?

    Happiness Machines: the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses
    Full Series

  • Century of the Self 2

    The Engineering of Consent

    Explore how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires.

  • Century of the Self 3

    There is a Policeman Inside All our Heads

    And he must be destroyed! In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas, which lead to the creation of a new political movement that sought to create new people, free of the psychological conformity that had been implanted in people's minds by business and politics.

  • Century of the Self 4

    Eight People Sipping Wine

    How politicians turned to the same techniques used by business in order to read and manipulate the inner desires of the masses. Both New Labor with Tony Blair and the Democrats led by Bill Clinton, used the focus group which had been invented by psychoanalysts in order to regain power.